Most of us at some time or another have sold an item on eBay. You may even be an eBay bunny like my sister selling everything that isn't nailed down every time she needs to raise funds for a new project but have you ever fancied starting an eBay business or wondered how ebay might compare to an online shop you create yourself?
Ebay is a really good way to launch your online selling. Many bloggers create online stores to sell their wares, in my field I come across lots of 'kitchen table' businesses trying to attract buyers to their online stores, it is definitely no mean feat though. Personal online stores do offer some bonuses, they are usually so much less expensive to run than eBay with all its fees but in the beginning it is difficult to get many if any sales on these sites, unless of course you count those purchases from your mum or your nan - yes my mum was always making 'sympathy purchase' to show her support when I opened my first online store. Ebay is for many a good starting point and it can be used to lead traffic to your online store.
My own journey with ebay began at the start of 2010. I had a few spare bits of craft felt surplus to my crafting requirement, to be honest I had tons as a stash-aholic! I already had an account with 1200 feedback (100% positive) from selling odds and sods of clothes etc. but decided to open a new account for my craft overstash in order to keep tally on what I was making selling my stash. I began with the usual auction style of selling and within weeks had over 100 sales / feedbacks under my belt. It was at this stage that I decided to change my account over to a business account and I began buying felt and craft tools wholesale in order to have stock to sell. Fast forward to 2014 when The Felt Fairy had notched up over 100,000 sales (individual listings) - yes one hundred thousand! and 17,000 feedback!
I also ran thefeltfairy.com along side the ebay business with over 1000 sales, yes I had no ebay fees but the sales just do not compare, particularly in the beginning! Some of my .com sales came through flyers I popped into the ebay parcels and many came through my blogging but it is just so hard to attract buyers to your store and ebay is just so damn easy!
Hand on heart I think that ebay wins every time. You have a ready made market place and if you list your stock well buyers will flock to your ebay shop. And with careful marketing you can use ebay to lead repeat customers to your online shop.
I sold the Felt Fairy business names and reassigned the ebay business last month to a lovely couple of would be fairies. I just did not have the time or energy to devote to it and the fairy did need to be loved, they new fairies are doing a fabulous job.
In my next post I will discuss ebay further.